Lifton Magnets® commits substantial resources to support our partners, providing them products, training, professional services and field sales engagement. The Partnership program ensures that Lifton's partners are successful in developing, promoting, and selling our products and solutions. Ultimately, the Alliance Program assists partners in growing their business by incorporating the Lifton Magnets™ product suite into a focused set of magnetic workholding solutions for today's manufacturing environment.
Appointed distributors are trained effectively to take the full suite of Lifton Magnets® products to market. These distributors resell Lifton products, open new geographic or vertical markets. They may sell direct and/or appoint their own channel partners and resellers. Distributors usually enjoy handsome financial incentives in return for greater responsibility and commitment.
Technology Partners offer Lifton Magnets point solutions that are complimentary to and add value to their own products. They work with Lifton to develop and implement joint marketing, sales and service strategies and tactics. This program ensures that customers receive the best technology components. Examples include OEM Machine Tool manufacturers.
Appointed resellers are effectively trained to take some or all of Lifton products to market. These partners resell Lifton products by opening new geographic or vertical markets. At the strategic level these partners maybe Value Added Resellers (VARS) delivering total solutions.
The Lifton Referral Partner Program is a single-level program designed to recognize those individuals that refer qualified sales opportunities to Lifton.
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